National Mining Museum
Identity, Motion   |   2021

National Mining Museum sheds light into the foreign underground world in a contemporary fashion.

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Molka – A PSA 
Motion   |   2021

Molka, an abbreviated term for secret cameras in Korean, are miniature cameras discreetly and illegally installed to capture voyeuristic images and videos of women. This PSA aims to raise awareness for the heightened digital crime rates of Korea, and to emphasize that all actions in the process are just as serious as the production.

This project was awarded the RISD GD Tomás Gonda Social Justice Fund.

Radical Modernism
Editorial   |   2021

Paired with an excerpt from Dan Friedman’s Radical Modernism, this editorial explores the impact of political regimes on package and product designs from countries with a history of communist era. 

Gyeongju
Identity, Web   |   2021

Designated as a World Heritage Site by UNESCO in 2000, the ancient city of Gyeongju was the the capital of the Silla Kingdom (57 BC — 935 AD). The lotus flower represented in the wordmark and pattern alludes to the Buddhist belief of spiritual enlightenment.

Vivevive
Art Direction   |   2021

Vivevive is a woman’s underwear brand with a mission to spread a body positive message to Korean women.