National Mining Museum
Identity, Motion   |   2021

National Mining Museum sheds light on the foreign underground world in a contemporary fashion. Through immersive activities such as scavenger hunt or escape room, the museum offers an enjoyable yet informative experience to visitors of all ages!

Sulwhasoo 2021 CNY
Packaging   |   2020

Developed the geometric heart motif that became integrated into main key visuals and package identity for Sulwhasoo’s 2021 Chinese New Year special edition release.

Done at Double-D.

Molka – A PSA 
Motion  |   2021

Molka, an abbreviated term for secret cameras in Korean, are miniature cameras secretly and illegally installed to capture voyeuristic images and videos of women. This PSA aims to raise awareness for the heightened digital crime rates of Korea, and to emphasize that all actions in the process are just as serious as the production.

This project was awarded the RISD GD Tomás Gonda Social Justice Fund.

Gyeongju Historic Areas
Identity, Web   |   2021

Located in the southeast of South Korea, the ancient city of Gyeongju was the capital of the Silla Kingdom (57 BC — 935 AD). The overflowing cultural artifacts, temples, pagodas, tombs, palaces, gardens, and Buddhist statuaries have allowed the Gyeongju Historic Areas of South Korea to be designated as a World Heritage Site by UNESCO in 2000.

The pattern and elegant details of the wordmark allude to the symbolism of the lotus in Buddhism – enlightenment.

Radical Modernism
Editorial  |   2021

Paired with an excerpt from Dan Friedman’s Radical Modernism, this editorial explores the impact of political regimes on package and product designs from countries with a history of communist era.